News & Alert : America’s Choice: SAMSUNG Emerges As 2006 Market Leader, Selling The Most Digital TVs Of Any Manufacturer In The U.S.

"The industry's overall DTV unit sales have grown 54 percent and three million more digital TVs were sold in 2006 than 2005; and within 2006, Samsung sold more digital televisions than anyone else in the industry," said Stephen Baker, vice president of industry analysis for NPD. "Samsung is the only television manufacturer that demonstrates market strength in all four digital TV categories, which includes LCD, plasma, Microdisplay and Flat Tube. According to NPD's monthly sales data Samsung's share position improved throughout the year with Samsung leading the market in units and dollars within the second half of the year."

Samsung became America's choice for digital TVs in 2006 with total Digital TV unit share of 20.0 percent, which is a significant lead on the competition. In addition, Samsung demonstrated strong category leadership in Flat Panel TVs with number one unit share of 21.5 percent and number one dollar share of 25.1 percent; Samsung grew its LCD market share (10" and larger) to the number one position in 2006 (from the number four position in 2005) with a market share of 15.1 percent; and its SlimFit™ line of flat tube CRT TVs claimed an overwhelming 46.1 percent unit share and a 43.7 percent dollar share in 2006, according to NPD data.

Samsung is the only manufacturer that produces, and is committed to leading, in all four major digital television technologies: LCD, Microdisplay, Plasma, and Flat Tube. Strong 2006 sales across each category catapulted Samsung to the number one position.]]>

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